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How to get your small business started

So you’ve got this great idea for a business, but you have no idea what to do or how to get started. Sound familiar? Well, grab a coffee, sit down and read on. I will go over a few basic steps to help you get started and point you in a direction that not many small businesses start off at. A great place to start is to know your market, and know what you’re getting into. Find out who your competitors are; research their products and work out what they […]

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What is Search Engine Optimisation (SEO) and does my web site need it?

SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. There are many aspects to SEO, from the words on your page, to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand. The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo!. Although social media and […]

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How to keep visitors on your site and convert them to customers

A website can only be successful in generating sales if visitors stay on it long enough to receive your message and then find it appealing enough to act on it. Improving your online earnings requires a careful approach to web design that blends a number of disciplines – understanding of product, ability to provide solutions, and customer loyalty. With thoughtful web design, research, and the right tools, anyone can build brand loyalty. Your Product The first area to review is the product or service that you are offering. Does a […]

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